Importance of Social Networks for Businesses
Companies after escalating the speed of by using internet and social networking sites by individuals made a decision to use social networks to become more and more popular in terms of their banding strategies, positioning, marketing activities, customers services and feedbacks, implementation of e-CRM and alike. People use social support systems in order to communicate, share their ideas, and use the flow of knowledge and other means of publishing information about themselves.
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Although since 1990s, using internet, many social networking sites and internet tools had emerged, it had not been popular. Recently, with the development of social network in friendly atmosphere and with less complexity when it comes to functioning for individuals, this service (social network service) has grown to be part of people's lives.
When it comes to clarification of analysis on customer happiness, customer retention, and customer relationship management and customer feedbacks, social support systems play a pivotal role. Therefore companies have experimented with utilize Social network services to be able to better serve customers and get other various objectives. Many organizations recognized that online communities (SNSs) like Napster, Facebook, and Twitter etc are the best places for many years in order to highlight their brand image whereby they can increase their business, and sustainability.
What is a Social Network?
It is considered as a platform by which social relations will be built among people and details sharing will be facilitated. Through internet sites sites personal information and relationships may be shared and users usually stays in touch.
Most of SNSs give a personal page for posting, power to search for friends and other issues like updating profile and data and have the capability to restrict and/or conceal the mentioned information by page owner in the eyes of public or specific people.
These internet facilities (SNSs) have improved the movements of people on online tasks, mainly in the mentioned social networks when considering maintaining friendships regardless of distance (geographical limitation). Not only that but also it enables people to find better jobs and partners.
Regarding the acceptance of these sites by people, companies have become interested to have involved in this process through which they can sell their items and services far better serve customer 's wants and needs and through analysis of consumer buying patterns as well as their feedbacks they can adjust their decision making process along with their strategies.